PropEzy Partners with Ora Developers Egypt

EAST-O Holdings’ PropEzy to roll out advanced proptech solutions for Ora Developers Egypt’s flagship project

Abu Dhabi, UAE; 14 June 2023: PropEzy, a UAE-based proptech venture developed by EAST-O Holdings, part of Eltizam Group, has signed a landmark agreement with Ora Developers Egypt, one of the country’s premier real estate developers. The agreement will digitise Facilities Management operations at their flagship ZED El Sheikh Zayed project, scheduled for delivery in H2 2023.

As part of the agreement, Ora Developers Egypt will work closely with Eltizam Group and its entities to ensure the seamless integration of PropEzy into the ZED El Sheikh Zayed development. Ora Developers Egypt’s team of experts will provide comprehensive facilities management services, including maintenance, security and customer support.

The digitisation of Facilities Management operations at ZED El Sheikh Zayed with PropEzy’s suite of proptech solutions is expected to bring numerous benefits to Ora Developers Egypt, including greater efficiency, streamlined workflows, improved communication, increased transparency and higher ROI.

PropEzy’s Facilities Management product, which will be deployed in ZED El Sheikh Zayed, is unique due to ‘ready to activate’ modules for IoT sensors to track everything from air quality to foot traffic, as well as AI-powered number plate recognition to enable easy entry and exit of vehicles. The partnership between Ora Developers Egypt and Eltizam is set to make waves in the facilities management industry and demonstrates the companies’ dedication to delivering the highest level of customer satisfaction and innovation.

“We are thrilled to work with Eltizam on this exciting venture, PropEzy is an innovative software solution that will set a new standard for excellence in the facility management industry. By leveraging this technology, Ora Developers Egypt will be well-positioned to provide ultimate client satisfaction and pioneer new opportunities for growth in the market as we deliver on promises to our customers” commented Haitham AbdelAzim, CEO of Ora Developers Egypt.

“We’re confident that Ora Developers Egypt’s expertise and commitment to excellence will be a valuable asset to the ZED El Sheikh Zayed development, together with Eltizam, we will raise the bar for facilities management in Egypt and beyond.” said Sally Shouman, Chief Community Officer, Ora Developers Egypt and CEO of Ora Property Management.  

Uros Trojanovic, Divisional CEO of EAST-O Holdings, said, “We are extremely excited about this latest signing for PropEzy, especially as it is with a client of the calibre of Ora Developers Egypt. We share Ora Developers Egypt’s focus on creating world-class products and look forward to demonstrating this when we roll out PropEzy’s suite of proptech solutions in Egypt – starting with ZED El Sheikh Zayed. The Egypt market is a key part of our international expansion plans due to the robust real estate development market and demand for world-class software solutions.”

Mohamed Essam, Executive Director Eltizam Egypt, said, “This is our second deal with Ora Developers Egypt and with a client of their level, we are thrilled with this recent signing for PropEzy. We are committed to building technology platforms of the highest competence and quality and look forward to showcasing this when we introduce PropEzy’s suite of proptech solutions to Ora Developers Egypt and their communities, beginning with ZED El Sheikh Zayed. As a vibrant real estate development business and with growing demand for first-class software solutions, Egypt is a crucial market for our goals of international expansion.”

The partnership between PropEzy and Ora Developers Egypt marks a significant milestone for both companies and the real estate industry in Egypt. PropEzy’s advanced proptech solutions are expected to revolutionise the way Facilities Management is conducted at ZED El Sheikh Zayed, resulting in enhanced operational efficiency and a superior customer experience.

About Eltizam Asset Management Group:

Eltizam Group, a joint venture between International Holding Company (IHC) and ADQ, was founded in 2009 and is the region’s leading physical asset management company and investor into the built asset environment. A technology driven investment group comprising four holding companies, Eltizam has significant investments across MENA in facilities management, real estate management, energy management, prop-tech, intelligent building technology and disruptive technology. Learn more at or LinkedIn.

About EAST-O Holdings:

EAST-O Holdings is the technology arm of Eltizam Group which manages three business lines including OrionTEK, a systems integration & smart solutions business; PropEzy, the company’s proptech venture and lastly, in-house digital transformation of Eltizam Group through its corporate IT function. EAST-O Holdings develops and implements technology to the built asset world so its stakeholders’ assets generate the most value and is constantly evolving to ensure it remains at the forefront of global technology trends.

Ora Developers Group:

Ora Developers Group has a proven track record of creating beautiful environments that balance exceptional thinking with enduringly sensitive design, in several markets such as London, Cyprus, Grenada, Pakistan and Egypt. Ora Developers Group’s developments are living, breathing lifestyle destinations with a real sense of community spirit – bringing opportunity for all and offering a wide range of enjoyable lifestyle experiences.

Ora Developers Egypt entered the Egyptian market in 2018 to become the first in the country to introduce park-side living with the sole vision of harnessing the natural beauty of Egypt’s extraordinary landscapes and managing the development process from conception to realization. In addition to the various residential development projects, Ora Developers Egypt boasts leading investments in commercial real estate, office spaces, parks, sports and recreational clubs, as well as hospitality.

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